Dr. Reuben Setliff, President of Setliff Sinus Institute, has a special code of conduct that he follows as one of the world's leading sinus-specialized clinics. He does not believe in major changes of the physical make-up of the nose or sinuses, abiding by the rule that one's body should remain in its natural state. Dr. Reuben Setliff also places a premium on comfort, which includes attentiveness and the answering of all questions. For the patient's convenience, Dr. Setliff's clinic offers a battery of allergy tests with just one blood sample, potentially relieving the patient of having to go to other clinics where they may have undergo additional testing. He treats each patient's condition and treatment in a specialized matter and does not use extraneous procedures or treatments. Follow-up studies from the Institute show that 90 percent of Dr. Reuben Setliff's surgical patients report positive results, including those who did not respond to traditional surgical practices. A graduate of the University of Arkansas School for Medical Sciences, Dr. Reuben Setliff belongs to the American Academy of Otolaryngology-Head and Neck Surgery. He interned at the University of Arkansas Medical Center, specializing in pediatrics and general medicine. Dr. Reuben Setliff was a general surgery resident at University of Texas Medical Branch at Galveston and an otolaryngology resident at Vanderbilt University Medical Center. The French and English undergraduate at Ouachita Baptist University graduated in 1960 with a Bachelor's degree.