John Gilli & Associates
John Gilli & Associates is a leader in the world of action sports trade shows. With its headquarters in Waltham, Massachusetts, John Gilli & Associates presents and attends trade shows all across the Northeast. CEO and founder John Gilli created New England Board Reps to be the face of John Gilli & Associates at most of the major shows presented in the territory. Long Island Surf Reps, another John Gilli & Associates subsidiary, focuses on the surfing market in and around Long Island, New York.
John Gilli & Associates represents well-known brands of clothing and accessories for a variety of activities. Snow-related sports, such as skiing and snowboarding, are popular in a geographical area noted for long, snowy winters. Water sports products, including those for surfing, swimming, free diving, waterskiing, and windsurfing, also have a large presence at action sports trade shows. Resort wear and skate accessories can also be found at the shows presented by John Gilli & Associates.
Sports footwear is a major component of the action sports product market. As the representative for Element Emerald, John Gilli includes the Boston Shoe Travelers Association trade shows among his list of regularly attended shows. The Boston Shoe Travelers association holds three trade shows annually: two large shows in New Hampshire and a smaller show, the first show of the year, in Massachusetts. According to the Boston Shoe Travelers Association, their shows offer close to 250 sales representatives and more than 600 shoe and accessory brands. John Gilli & Associates attends the shows to meet dealers, review new product lines, place orders, and establish business relationships.