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Priya Shah

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Priya Shah

Current SVP @ Hill Holliday in Boston.

Over 17 years of marketing communications experience and 13 years of direct experience in Information Architecture, Experience Design/Interaction Design and Usability Testing. Responsible for working with cross- disciplinary project and client teams for engagements that incorporate marketing strategy, branding, business process strategy and the design and implementation of the final application.

Responsible for playing a strategic role in all project work driven by the target users need and serve as the voice of the customer while ensuring business objectives are met. In addition, responsible for defining user requirements, competitive assessments, defining functional requirements, developing sitemaps and wire frames, usability testing and reporting and insight on online strategy for current clients.

Past and present roster of clients include Liberty Mutual, Bank of America, Dunkin Donuts, Chillis, Novartis, Cigna, Partners Healthcare, John Hancock Investments, American Legacy Foundation (truth), The Walden Woods Project, Carnival Cruise Lines, ESPN, Vonage, Amtrak, Progressive, NCR, Oral-B, Pergo, TAG Body Spray, Citizens Bank, Ocean Spray, Bureau of Public Debt (US Treasury Department), Yahoo Cruises, Orbitz, VacationOutlet.com, Fallon Healthcare, Palm, Inc., MITWorld, PaperExchange, Priceline, Beacon Hill Showrooms, Amgen, OrderTrust, IBM, Tiffany & Co., Head of the Charles Regatta, W.R. Grace & Co. and communications work with the Clinton Administration under the office of the Press Secretary.

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