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Dee Poku

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Dee Poku is one of the founder of The Bridge embd, which develops and implements innovative branded entertainment marketing strategies on behalf of its clients. Poku was previously Vice President of International Marketing at Paramount Vantage (a division of Paramount Studios), and Director of International Publicity at Focus Features (a division of Universal Studios). The Bridge specializes in partner marketing, pairing consumer brands with the best movies, television, celebrities and new media entertainment, via activity such as celebrity endorsement, sponsorship, and brand integration. The Bridge has privileged relationships with the studios, networks, production companies, management firms and talent agencies and hence, invaluable advance knowledge of upcoming product, excellent understanding of the marketplace and good access to talent. Poku’s company provides impartial advice, insights and comprehensive updates on industry trends. Alongside Dee Poku, the principals of The Bridge have over 25 years cumulative experience in marketing and business development, including roles in film, fashion, music, television and philanthropy. Their previous work includes award-winning films (Sofia Coppola’s ‘Lost in Translation’, the Coen Brothers’ ‘No Country for Old Men’, Ang Lee’s ‘Brokeback Mountain’); events (London Fashion Week, Golden Globes, Academy Awards); film festivals (Cannes, Venice, Sundance, Tribeca); consumer brands (Absolut Vodka, Coca-Cola) and business development (Bono’s RED campaign). Al Gore, Angelina Jolie, Brad Pitt, the Coen brothers, Reese Witherspoon, Scarlett Johansson, Michael Bay, Jake Gyllenhaal, Daniel Day Lewis, Sofia Coppola, Naomi Watts, Alfonso Cuaron and Javier Bardem are just a few of the many talented people with whom they’ve worked. The Bridge’s creative and non-traditional approach allows clients to consider the following entertainment marketing opportunities: Celebrity casting Sponsorship/Strategic alliances Product placement Brand integration Branded entertainment Celebrity endorsement/Licensing deals

Tagged with

• hollywood
• paramount
• bridge
• focus
• marketing
• producer
• branded
• entertainment