Robert Bader Coca Cola
Marketing and brand management expert Robert Bader serves as Vice President of Market Strategy and Consumer Partners at OSI Restaurant Partners, LLC. Since joining the firm in 2007, Mr. Bader’s primary responsibilities have included the Bonefish Grill, Fleming’s Prime Steakhouse & Wine Bar, Outback Steakhouse, and Carrabba’s Italian Grill. The core of his efforts has centered on reversing the declining performance of Outback Steakhouse. Robert Bader’s initiatives have been successful, and Outback Steakhouse has consistently surpassed industry metrics over the past 12 to 18 months.
Robert Bader joined OSI Partners after a decade-long tenure at The Coca-Cola Company, where he specialized in marketing, brand management, and brand integration. He began as a Customer Marketing Manager; his ethnographic survey on consumer behavior resulted in new product placement guidelines. After his promotion to National Marketing Manager of the Burger King account in 1998, Robert Bader identified the drive-thru as the largest area of growth potential for Burger King Corporation and Coca-Cola, with an initiative that fueled a growth in traffic of 12 percent. As the Global Marketing Director for the Burger King Account Team between 2000 and 2001, Robert Bader designed marketing strategies that resulted in Coca-Cola becoming the chain’s second-most popular fountain drink.
In 2001, Robert Bader became the General Manager in the Juice Category of the Business Innovation Group at Coca-Cola. He assumed management for the production and logistics for over $720 million in products such as Odwalla, Minute Maid, Hi-C, and Fruitopia. In response to the demand for healthy and diet beverages, Robert Bader brought two new products to the market, Fruitopia Strawberry Passion Awareness and Minute Maid Light Lemonade. After his successful tenure in the juice category, Robert Bader managed brand integration for Coca-Cola, devising new practices that increased global profits.
Robert Bader has worked in marketing since graduating from the University of Virginia Darden School of Business in 1983. In addition to The Coca-Cola Company, his past employers include the Campbell Soup Company, Johnson & Johnson Services, Inc., and the James River Corporation.
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