Mahesh Ugale - SEO Consultant Mumbai, SEO Services Mumbai
Internet has revolutionized the way people communicate with each other and business marketing has not remained untouched by this revolution. There were 18,000 websites in August of 1995, which by November 2006, rose to 100 million sites. Today a simple search for “.com” returns more than 25,000,000,000 hits. More web portals are being added every minute. Virtually every word you find in a dictionary (and their combinations) has been registered as a domain name on the net. Internet marketing is now a prime channel for marketing products and services for many leading businesses. Net has increased the ability of companies to do their business faster and to give personalized services to their customers. Now with web portals, companies can reach wide customer base and showcase their products and services. They can now target a niche market area and promote themselves. SEOed websites can target select group and do internet marketing to a target customer. This ensures conversion of page clicks into business leads and finally culminating in a business transaction. Countless companies are setting up their websites to promote their products, inform customers about their corporate policy, company profile, history and at times to serve as an online catalog of their products. Most of these portals are set up only to provide information to the customer serving at the most a contact base. Many are yet to realize the value of E-Commerce and how it can supplement marketing efforts of the company. Thus many companies lose the customer even before he/she has interacted with the company's marketing staff. These websites lose the opportunity of pitching their product to the potential buyer at the right time. An unplanned marketing strategy leads to losing profits and ROI for setting up and maintaining that website. What is worse is that organizations spend considerable time and efforts in developing a beautiful looking website, frequently loaded with flash while completely ignoring SEO part! Existence of such websites is not even known to the online community. Only those who already know the website address of the portal will visit that site. Thus the company fails to use an excellent tool to attract NEW customers to their business. The company then has to spend extra on advertising those portals through other advertising media. Infact a well “Search Engine Optimized” website is a much effective internet marketing tool than any other business promotion channel. More and more organizations are realizing this and are now graduating to a full fledge SEO website and are combining it with a well crafted internet marketing strategy. Doing SEO is not enough to do effective Internet marketing. You must also give thought to your the overall experience of the person when he/she visits your website. Think from the user’s perspective and provide step-by-step guidance right from the moment the customer lands on your page. Basically the Internet marketing strategy takes following into account: Targeting right customer. Target a specific product to a specific customer. Understand customer's need and provide a specific solution. Customers will vary and so will their needs. Ask yourself, how can my portal cater to each of them? How can I personalize my services to each of them simultaneously? What kind of feed back do I need from my customer to do so? And how can my portal help me do it? Streamline your basic business process. Make it easy for your customer to do business with you. Not all of them are net savvy. Keep it simple. Remove any distractions Avoid making them fill online forms or logging in your portal. They would rather check out somewhere else than doing all tat work. An effective portal can do that automatically in the background. Establish a sense of community with the customer. This keeps them coming them back to the portal and ultimately to you. Behavior of your customers when the do visit your website. Do the leave immediately? Do they leave even before your so beautiful welcome flash is loaded on the website? Get feedback from your customers about your portal. Generate data regarding usage of your portal. Use this information to fine tune your internet marketing strategy. What features would they like? Do they bookmark your pages? Which one? Why? How can you use that data to improve their experience? Study your competitor’s site. Compare your site with theirs. What is it that they are good at? What is it that you are good at? Internet marketing is a continuous process and its benefits are countless. _______________________________________________ for more information please visit http://www-vamainfosys.com
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