Elaine Hochberg
Elaine Hochberg leads all sales and marketing operations for Forest Laboratories Inc., a leading pharmaceutical company publicly traded on the New York Stock Exchange and S&P 500. As Executive Vice President and Chief Commercial Officer, Elaine Hochberg also oversees market research, managed care and contracting initiatives and new product analyses.
Since starting as Forest Laboratories’ Vice President of Marketing in 1997, Elaine Hochberg has helped direct the company toward significant growth and financial success by leading sales and marketing of drugs that earned several billion dollars. Hochberg’s efforts have helped the company achieve status among the 12 largest drug companies in the nation by market cap. In fiscal year 2011, the company reported revenue of $4.4 billion.
During the past decade, Elaine Hochberg has facilitated the company’s annual revenue growth of 12 percent. In just the past four years, she has led the commercial efforts to launch five new drugs:. Bystolic® (nebivolol);; Savella® (milnacipran HCl); Teflaro® (ceftaroline fosamil); Daliresp™ (roflumilast) and Viibryd™ (vilazodone HCl). With 10 drugs in development, Hochberg plans to continue the company’s successful track record.
Because of Elaine Hochberg’s diligence, Forest Laboratories has repeatedly outperformed analysts’ expectations. When Lexapro® (escitalopram oxalate) launched, sales were forecasted between $1.5 and $2 billion. In fiscal year 2011, Lexapro actually generated $2.3 billion in revenue, due in large part to Hochberg’s sales and marketing contributions. When the company introduced Namenda® (memantine HCl), analysts predicted $500 million to $800 million in sales, but the drug ended up netting more than $1 billion in fiscal year 2011.
When the company’s exclusivity rights to manufacture certain drugs have elapsed, Elaine Hochberg has shifted her focus to keeping Forest Laboratories profitable. Specifically, Hochberg helped replace sales of Celexa® (citalopram HBr) with Lexapro sales, keeping company revenues healthy.
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- Elaine Hochberg on CVShare
- Elaine Hochberg's business card on Businesscard2
- Elaine Hochberg | Peoplepond
- Elaine Hochberg's Wordpress Blog
- Elaine Hochberg's Emurse Resume
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