Dr. Price Cobbs
An internationally recognized psychiatrist, Dr. Price Cobbs’ life’s work has focused on eliminating discrimination and racism from the workplace. In 1967, Dr. Price Cobbs opened his own business, Pacific Management Systems, to provide resources addressing racism and cultural stress affecting African American workers. He and his associates developed workshops offered throughout the San Francisco Bay Area and Dr. Cobbs’ expertise in the field grew globally through the years.
Dr. Price Cobbs has altered his work with Pacific Management Systems through the years to incorporate diversity management programs that address multicultural workforces. Today, in addition to the issues affecting African Americans, Dr. Cobbs’ workforce diversity programs embrace immigrants, women, and people with disabilities, as well as gays, lesbians, and bisexuals. The clients of the company he founded runs as President and Chief Executive Officer for include multinational corporations such as Hewlett-Packard Development Company, L.P., AT&T, and Procter & Gamble, as well as community organizations, government agencies, and inner-city businesses.
A published author, Dr. Price Cobbs co-authored Black Rage, a book that has served in the academic field as a clinical handbook in the psychiatric treatment of blacks. Dr. Cobbs co-authored two other books, The Jesus Bag and Cracking the Corporate Code: From Survival to Mastery: Real Stories of African-American Success. In addition, he wrote his memoir, My American Life: From Rage to Entitlement and co-produced an award-winning video series, Valuing Diversity, based on ethnotherapy, a clinical model he developed.
Educated at the University of California, Berkeley, Dr. Price Cobbs earned a Bachelor of Arts in 1954. He matriculated at Meharry Medical College in Nashville, Tennessee, and completed a Doctor of Medicine in 1958. He opened a private practice in psychiatry in 1962 after completing an internship at San Francisco General Hospital, and psychiatric residencies at Mendocino State Hospital and the University of California’s Langley Porter Neuropsychiatric Institute (now Langley Porter Psychiatric Hospital and Clinics). A year after going into private practice, Dr. Cobbs accepted an assistant professorship in psychiatry at UCSF Medical Center.
Dr. Price Cobbs holds membership in numerous professional organizations including the American Medical Association, The National Medical Association, and the Institute of Medicine of the National Academy of Sciences. Additionally, he maintains membership in the National Association for the Advancement of Colored People (NAACP), the National Urban League, Black Behavioral Scientists, and the Black Caucus at UCSF. Dr. Cobbs sits on the advisory board of The Black Scholar: Journal of Black Studies and Research and board of directors of the Foundation for National Progress. He serves as Chairman of Renaissance Books, Inc., and has been granted the status of Distinguished Life Fellow with the American Psychiatric Association.
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