SEO Training in Navi Mumbai by Mahesh Ugale
SEO Training in Mumbai
SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of searches, including image, local search, and industry-specific vertical search engines.
seo ppc training.com regularly conducts various SEO Training course in Mumbai. Our SEO training course is designed for Web Designers, Website Owners, Corporate Marketers, and students who wish to upgrade their skills in SEO and Internet Marketing. In our training course you will learn the latest SEO techniques which work. This will help reduce most of the guesswork faced by new SEOs. Our SEO training course will help you take advantage of and develop your own in-house or personal knowledge base in SEO, either to further the benefit for your own organization, or as part of your personal development and career strategy in web design, development or online marketing.
From the basics such as good page structure, keyword choices and meta data, right up to more advanced techniques such as designing search engine friendly architecture, content management issues, and some of the tips & tricks we have picked up and developed along the way. We also delve into the hotly contested debate over search engine spam, what it is, why not do it, and how to optimize effectively without getting yourself banned.
SEO Training in Mumbai
Topics Studied During This Course:
PRE Search Engine Optimization Process - Session : 1
* The SEO Checklist
* Checklist Summary
* The Page Title
* Body Text & Keyword Density
* Headings
* Bold Text
* Domain Names & Suggestions
* Layout & Design
* Meta Tags
* Images And Alt Text
.. Link Titles
.. Optimizing Internal Links
.. Comment Tags
. Hidden Form Tags
.. Cascading Style Sheets (CSS)
.. Directory Levels
.. The Bottom Menu
.. The Sitemap
.. Invisible Text
.. Resubmission
. Server and Hosting Check
. Robots.txt And Robots Meta Tag
.. Doorway Pages
.. 301 Redirects
.. Cloaking
Post Optimization Process - Session : 2
. Link Popularity
.. What Link Popularity Is
.. Increasing Link Popularity
... Editorial Links
... Directory Links
... Affiliate Links
... Write And Distribute Articles
... Links In Exchange For Free Goodies
.. Testimonials
.. Awards
... Reciprocal Linking
... Posting To Forums
... Free-For-All Pages
.. Directory Submission
... Directory Submission Checklist
... Specific Directory Requirements
.. The Future Of Link Popularity
.. Resources And Further Reading
. Dynamic Content
.. The Problem
.. The Solution
.. More On URL Rewriting
.. Optimizing Dynamic Content
. Frames
.. The Problem
.. Frames-Savvy Spiders Create A New Problem
.. The Bottom Line On Frames
. Thousands Of Search Engines
. Your Competitors Can Get Your Site Dropped
. Google Ads Influence Your Google Ranking
Why Can't I Get My Site Listed? - Session : 3
. Special Requirements
. Frames
. Automatic Redirects
. Dynamic Content
. Minimum Link Popularity
Free Hosting
Spamming Tactics
. Header Duplication
. Off-Topic Reciprocal Links
Competitors Analysis
Search Engine Analysis
Post Search Engine Optimization Process - Session : 4
Link Exchange & Google PR Solution.
Directory Structure & Moderating.
Find High PR Websites and Submitting Link Pages.
How exchange Links?
How to Analyze Link Exchange Programmes.
. How Search Engines and Web Directories Work
.. Search Engines Versus Directories
.. Adding Your Pages
.. About High Rankings
. Search Engine Relationships between search engine
. Search Engine Metrics
.. Who's The Biggest?
.. Popularity
Google - Session : 5
.. Key Information
.. Google Features
.. Google Webmasters And SEO Guidelines
.. Google Algorithm & Robots
.. The Google Toolbar & Searching Tools
. Google Labs
. AdWords & Adsense
.. Understanding Page Rank
.. Google Information For Webmasters
Google Group.
Google Search Tactics
Google Listing
Froogle : - Shopping Search
Froogle Understanding
Froogle Product Listing
Reports.
Bloggers
Sub Domain Creation
Creation of Admin & Profile
How to Maintain Blogs.
How to make profit from Blogs.
. The Yahoo!, Inktomi, Overture, AlltheWeb, AltaVista Group
.. Key Information
.. Algorithm & Robots
.. Group creation and postings
.. Yahoo Blogs & My Yahoo.
.. Chat for Business
. Microsoft
.. Understand MSN
MSN Algorithm and Robots
.. MSN Groups
. Ask Jeeves And Teoma
. DMOZ (ODP)
.. Why You Need DMOZ
.. Getting Listed At DMOZ and Guidelines
.. How to Find Proper Category Submission
.. If You Can't Get Listed – Resubmission
JoeAnt
GoGuides
. Inktomi
. Excite
.0 Lycos
. AOL Search
. The Current MSN Search
. Looksmart
. HotBot
SEO Tools and Internet Marketing Software - Session : 6
SEO Tools
.. Keyword Density Analyzer Tools
.. Spidering Tools
.. Position Checkers
.. Link Popularity Tools
.. WC & HTML Validator
Robots.txt Validator
Webpage Size Checker
Marketleap
SEO Software introduction - Session : 7
Web Position Gold
Submitwolf
WEBCEO
Trillion
Log Analysis - Session : 8
Total Hits
Visitor session;
Page Views;
Unique visitors;
Most accessed pages;
Most access directories;
Top destination paths;
Top search engines;
Top search phrases;
Top Referral Search Engine / Directory
Server errors & broken link report
Suggestions and Reporting
What You Will Learn:
* - Introduction to search engine optimization (SEO).
* - How to create effective page Title Tags.
* - How to create an effective and optimized META Description Tag.
* - How to create an effective and optimized META Keywords Tag.
* - How to research and select appropriate keywords to target.
* - How to successfully integrate search keywords within your web site copy.
* - How to optimize each page of your web site step-by-step.
* - Overview of important search engines and directories.
* - How to submit your site to important search directories.
* - How to submit your site to crawler-based search engines.
* - An overview of what search engines consider to be "spam".
* - Web design elements to avoid to ensure your site is search engine compatible.
* - How to monitor your search rankings and site traffic.
Who Should Take This Course:
* > Marketing executives entrusted with the responsibility of promoting their company's or clients' web sites.
* > Webmasters wanting to increase traffic to their web sites via search engines.
* > Small business owners wanting to learn how to promote their web sites on the search engines.
* > Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
* > Web site designers wanting to offer search engine marketing services to their clients.
* > Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
* > Persons wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO or SEM.
Course Format:
* Online
* Regular
* Weekend
Course Duration:
* 12 - 15 Classes Reguler Course
* Free Domain Name
Course Fees:
* Reguler SEO Ccourse = USD $305
Course Content:
* 11 downloadable PDF Lessons (116 pages in total!)
* Online access to course material
* 5 Assignments
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