Smart Circle International President George Graffy holds a B.S. in Economics from the University of Pennsylvania in Philadelphia. He graduated from the Wharton School of the University Of Pennsylvania in 1986 (Magna Cum Laude and with Highest Distinction) and received his MBA from the Kellogg School at Northwestern University in 1989, making the Dean's List at both institutions perennially. Prior to his hiring at Smart Circle International, George Graffy worked his way up the ladder at internationally known consumer product companies such as PepsiCo, Yum! Brands, and Clorox. George Graffy began working for Smart Circle International over 10 years ago in 1998. Today, Smart Circle International is embarking on its 20th year in business and continues to outshine every other referral marketing company in its class. Smart Circle International is a referral marketing program which provides substantial savings in the consumer services and consumer entertainment fields. Smart Circle International achieves this by offering consumer discounts on behalf of partnering businesses. These customer savings increase customer traffic and frequency of patronage, which in turn helps businesses by increasing brand loyalty and filling in unused capacity. As President of Smart Circle International, George Graffy has helped to improve and streamline numerous processes in the Smart Circle International program. A shrewd businessman who understands customer satisfaction is key to any business, George Graffy has spent countless hours creating initiatives to help improve upon the way Smart Circle representatives handle customer service issues on a local level. George Graffy has also helped to develop new methods for insuring product supply, and has even helped develop a more efficient way for customers and businesses to implement the Smart Circle program.