Emirates Neon Group
In 1976, Mr. Muhammed Hanif started a specialized, 27-man company called Emirates Neon, which designed and manufactured neon signs for storefronts. In the 32 years since, his company has transformed into the Emirates Neon Group or “ENG”, which continues to make neon signs but on a much larger scale. They have also expanded their operations substantially to cover all aspects of the signage industry. The onset of the digital age contributed substantially to the growth of ENG, particularly in the field of digital media advertising and signs. The diversity of different signs they are able to make is staggering: pylons, monoliths, totems, stone signage, concrete works, LED signs and all kinds of neon décor are just a few examples of the different kinds of advertisements and signs ENG is able to design and create. Every sign is conceived as a work of art and crafted to perfection—as no detail is insignificant. Every sign ENG creates is made to be not only practical, durable and long lasting, but beautiful as well. In the past decade, ENG expanded far beyond its home nation of the United Arab Emirates. In addition to countries such as Kuwait, Egypt, and Bahrain, ENG has also conducted operations in China, Pakistan, and the United Kingdom, where its new consulting service, aptly titled THINK is based. THINK is a service designed to give any business precisely what is right for it, based on target demographics, budget size, and constraints relating to the physical area these signs are to be put upon. ENG works with local executives and creative professionals to create campaigns that are meaningful, relevant and effective. ENG’s unique perspective allows their client base to deploy messages that are both global and local.