Fitness and marketing professional Anna LaMere commenced her career as an Exercise Physiologist for The Wellness Institute of America, serving Chrysler Group LLC operations in Michigan and Ohio. Assigned to the Toledo Jeep plant, she led classes there on weight loss, stress, and smoking cessation. Anna LaMere also managed the fitness center at Mount Elliot Tool & Die, as well as providing nutrition counseling services, performing fitness assessments and testing, and creating monthly newsletters. After two years with The Wellness Institute of America, Anna LaMere launched an independent business, LaMere Personal Training, through which she provided clients with specially designed fitness and diet regimens to help them achieve their individual goals. Anna LaMere flexed her marketing skills to expand her client base and served individuals in as many as four different states. She conducted her training sessions through Gold’s Gym and Powerhouse Gym facilities. Briefly departing from the fitness industry, Anna LaMere applied her marketing and sales skills to the financial services sector, joining Thomson Tax and Accounting (formerly RIA Group) in Ann Arbor, Michigan. Operating via telephone, Anna LaMere successfully obtained renewals and new business from various clients. She also conducted virtual product demonstrations and sales presentations, communicating the firm’s services to prospective customers. Following four years with Thomson Tax and Accounting, Anna LaMere returned to the fitness industry and accepted a position as Assistant Manager of Retail Sales for LA Weight Loss. Responsible for generating revenue through the identification of customer needs, she trained and coached staff members on transforming leads into sales and motivated clients to pursue their fitness goals. Today, Anna LaMere has turned her attention to apparel sales. She owns and operates Rock Chix, Inc., an online clothing and accessory store based in New Hudson, Michigan. Anna LaMere earned her Bachelor of Applied Arts in Exercise Physiology from Central Michigan University and her Associate of Applied Sciences in Medical Transcription from Kaplan University. She is in the process of completing her certification in medical billing through Kaplan University, as well.